In a collaboration with Weizhen Xie, Sara Inati, and Kareem Zaghloul at the National Institute of Neurological Disorders and Stroke, Dr. Bainbridge has recently published “Memorability of words in arbitrary verbal associations modulates memory retrieval in the anterior temporal lobe” in Nature Human Behavior. Their research looks into how memorability influences associative memory retrieval, specifically with words. The results of their study suggests that more memorable words share “greater semantic similarity with other words, are more readily available during retrieval, and lead to more intrusions when retrieval fails”. You can read more in the linked article or you can also check out the NIH press release here.